J.J. Abrams Is Up to His Old Tips With New 10 Cloverfield Lane Viral Campaign

J.J. Abrams is a great filmmaker, but he could be an even better huckster. The idea wasn’t too long ago that Rolling Stone declared him to be “that generation’s P.Big t. Barnum,” praising the man’s unique talent with regard to creating mystery all around a project and producing buzz. He turned Star Battles: The Force Awakens into your can’t-miss cinematic event of any year that had by now produced three of the ten highest-earning movies ever. As the producer of Matt Reeves’ Cloverfield, Abrams took this upon himself to facilitate the creation of a good ‘alternate-reality game’ that led determined fans to alluring new tidbits connected to the film. And it entirely possible that now, Abrams is up to his old tips.

The public was surprised when the trailer to have an apparent spin-off called 10 Cloverfield Lane appeared as if via nowhere last month, and after this Abrams has thickened the secret once again. Abrams stoked targets for Cloverfield with a Slashfilm, those people originally subscribed to your older Cloverfield materials received an email from Tagruato informing them that the account was no longer operative, though the highlighted-orange timestamp tells another story. Nobody reactivates an online site and draws exclusive attention to the fact that it really is current if they don’to want people considering it. To complicate things even further, a may of a drink termed Swamp Pop — suspiciously similar to Slusho! — came out in the trailer, baring almost all the question of a achievable relation between the two of them. (Swamp Pop, it holds mentioning, is a real thing. Reportedly new order placed of the soda come with a puzzle piece, like the puzzle played in the particular film’s trailer.) Exactly what this all mean are only clarified when the flick gets here later, but for now, the game is definitely afoot.

10 Cloverfield Lane opens up in theaters in March 11.

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